3. How we’ll use your information and information relating to persons connected to your business
We’ll only use information on you and persons connected to your business where we have consent or we have another justification for using it. These justifications include where we:
- need to pursue our legitimate interests (as further detailed in the Appendix 1);
- need to process the information to carry out an agreement we have with you;
- need to process the information to comply with a legal obligation;
- believe the use of information as described is in the public interest (eg for the purpose of preventing or detecting crime);
- need to establish, exercise or defend our legal rights; and
More generally, the reasons we use your information and information relating to persons connected to your business include:
- implementing the onboarding process (including the relevant Know Your Customer verifications
- delivering our products and services;
- carrying out your instructions (eg to fulfil a payment request);
- communicating with you;
- carry out checks in relation to your creditworthiness (it is being noted that we do not perform any creditworthiness checks on individuals), managing our relationship with you, including telling you about products and services we think may be relevant for you (unless you tell us to refrain from doing so / see Section "Marketing and market research" below);
- understanding how you use your accounts and services;
- providing banking operations support;
- preventing or detecting crime including fraud and financial crime (eg financing for terrorism and human trafficking);
- investigating and resolving complaints;
- providing security and business continuity;
- undertaking risk management;
- providing online banking, mobile apps and other online product platforms;
- undertaking product and service improvement;
- undertaking data analytics to better understand your circumstances and preferences so we can make sure we can provide you with advice and offer you a tailored service;
- protecting our legal rights and complying with our legal obligations;
- corresponding with solicitors, surveyors, valuers, other lenders, conveyancers and third party intermediaries;
- undertaking system or product development and planning, insurance, audit and administrative purposes;
Further details of how we’ll use your information can be found in the Appendix 1 below.
How we make decisions about you
We may use technology that helps us identify the level of risk involved in customer or account activity (eg for credit, fraud or financial crime reasons, or to identify if someone else is using your card without your permission).
We may also use automated systems to help us make decisions (eg when you apply for products and services, to make credit decisions and to carry out fraud and money laundering checks), but we do not engage into automatic decision making (i.e., the taking of decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you).
Tracking or recording what you say or do
To help keep you and your funds safe, we may record details of your interactions (and the interactions of the persons connected to your business) with us. We may record and keep track of conversations with us including phone calls, face-to-face meetings, letters, emails, live chats, video chats and any other kinds of communication
We may use these recordings to check your instructions to us, assess, analyse and improve our service, train our people, manage risk or to prevent and detect fraud and other crimes. We may also capture additional information about these interactions (eg telephone numbers that we are called from and information about devices or software that are used).
We use closed circuit television (CCTV) in and around our sites and these may collect photos, videos or voice recordings of you and the persons connected to your business.
Compliance with laws and regulatory compliance obligations
We’ll use your information and information relating to persons connected to your business to meet our compliance obligations, to comply with laws and regulations that HSBC Group companies are subject to and to share with our regulators and other regulators and authorities.
This may include using information to help detect or prevent crime (including terrorism financing, money laundering and other financial crimes). We’ll only do this on the basis that it’s needed to comply with a legal obligation or it’s in our legitimate interests and that of others
Marketing and market research
We may process your information, and information relating to persons connected to your business, to provide you with information about HSBC products and services and, upon request, information about products and services offered by our business partners and other third parties
We may send marketing messages by post, email, telephone, text or secure messages. If you or persons connected to your business wish to change how marketing messages are sent or wish to stop receiving these, please contact us in the usual way (please note the contact information at the end of the privacy notice)
It may take us a short period of time to update our systems and records to reflect requests to stop receiving marketing messages, during which time you and persons connected to your business may continue to receive marketing messages. Even if you tell us not to send marketing messages, we’ll continue to use contact details to provide important information, such as changes to our terms and conditions or if we need to tell you, or persons connected to your business, something to comply with our regulatory obligations.
We may use your information and information relating to persons connected to your business for market research and to identify trends. Subject to the legal and regulatory framework applicable to us, market research agencies acting on our behalf may get in touch with you or persons connected to your business by post, telephone, email or other methods of communication to invite you or them to take part in research. We won’t invite you or persons connected to your business to take part in research using a communication method if you (or they) have asked us not to get in touch that way. Any responses that are provided whilst participating in market research will be reported back to us anonymously unless you or the persons connected to your business give us permission for the relevant details to be shared.
Use of AI Applications
We may use tools based on artificial intelligence (“AI”), including, but not limited to, large language models (“LLMs”), machine learning (“ML”), as well as any other similar or emerging technologies (collectively, the “AI Applications”).
For the purposes of this Notice, AI Applications refer broadly to any automated or autonomous system capable of adapting its behaviour after deployment, and generating outputs – such as predictions, recommendations, analyses or content – based on collected and/or interpreted data. These AI Applications may be:
- provided, hosted and/or maintained by external service providers;
- developed, hosted, trained and/or operated directly by us; or
- implemented jointly involving us and one or more third parties. The provisions of this Notice relating
to AI Applications apply uniformly to each of these deployment models. These AI Applications may be
used by us for various purposes, including but not limited to:
- the optimisation of services and customer experience, including through personalised offerings or
automated assistance;
- the analysis and processing of data, whether personal or non-personal, for research purposes, product
improvement or targeted communication;
- the development and maintenance of software solutions, testing activities or anomaly detection; and the performance of recurring or operational tasks involving text, images or other types of content (e.g., summarisation, translation, research or administrative support). We ensure a responsible and controlled use of such AI Applications and implement appropriate risk-management measures, in particular those associated with algorithmic bias, processing errors or potential inaccuracies in the outputs produced.
For the avoidance of doubt, the provisions of the remainder of this Notice apply, to the extent possible, to our use of AI Applications.